If your device is older, things may look and function a little differently. You can tap on each entry to see what sort of stuff is taking up space from that particular category.
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Have fun with that. Go ahead and give it an install and get it set up. Tap on that option at the bottom. The Best Tech Newsletter Anywhere. Join , subscribers and get a daily digest of news, comics, trivia, reviews, and more. Windows Mac iPhone Android. Smarthome Office Security Linux. The Best Tech Newsletter Anywhere Join , subscribers and get a daily digest of news, geek trivia, and our feature articles. Skip to content. How-To Geek is where you turn when you want experts to explain technology.
Most importantly, you especially want to update your content frequently.
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According to the Kissmetrics Science of Social Timing infographic, your chance of getting more unique views and backlinks increases as you increase the frequency that you share content. You could add a blog. You can interact with your own site by commenting on or updating old posts.
Try adding images and videos when appropriate. Update your design to stay trendy. Freshen up your other content like social media, FAQs, and testimonials. It could be a more traditional coupon or discount, or it could be a free trial, whitepaper, or gift.
The best offers push your visitors further into your sales funnel. I always recommend offering a clear statement of value in addition to a way for people to contact you. Like this example from Bills. They immediately give you what you came for. They simply start by giving you the tools you need to manage your bills and debt.
While getting information from your visitors is helpful to you, it could turn away a user who is simply trying to browse or learn more. Finding the right offers and timing them appropriately goes a long way in meeting the expectations of your visitor. Give users what they expect. Make sure that your domain name, website header, and every last drop of content is relevant to the focus of your website.
So, keep it real. Let your site be what it is and advertise it as such. Users want websites that make a lasting impression,. People need to be able to use your website, not just experience it. There are actually five different elements you can look for to establish and assess usability on a site that your visitors will enjoy. The first element of a good user design is access and availability. It also means that elements like broken links or lack of mobile re sponsiveness are playing a part in how someone experiences your website.
The screen is flexible and adjusts when you minimize or maximize the window. And this makes sense. You would expect a site like this from a social media platform that has exploded to a user base of more than 2 billion.
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None of this has c ome by accident. Facebook has constantly been concerned with ease of access and constant availability as a part of its brand. But beyond accessibility and availability, you should also be able to provide a clear experience of your brand. You should be able to create a website that has a single focus. It should have a clear and unwavering design and purpose that your audience can jive with.
One way to achieve this is to keep things simple. Take Samsung as an example. Their site immediately focuses on the important aspects they want you to see. To take it a step further, they also try to make you feel like their site is familiar when you scroll down and see this:. The font is the same. The colors match. It provides a clear user experience that minimizes distractions and bounces.
Beyond clarity, the site also helps you learn about the product. This is largely due to the fact that it follows some pretty classic design patterns that many major websites and brands use.
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All of this is possible because this site is easy to learn. Another powerful option is social proof — putting customer reviews right on your homepage. Take the Pebble smartwatch brand , for example. Before they sold their company to Fitbit, they had to compete against Apple in the emerging smartwatch market. But, by being proactive about displaying the versatility, battery life, and durability of their product, they were able to develop a loyal customer base and even break some Kickstarter records.
Convey that visitors can trust you, and customers will use your site as a reliable source of information.
Again, Pebble is a great example, as they were a leading brand at a time when smartwatches were still a risky concept. By innovating and creating useful features like speech to text, always-on watch faces, and third-party apps, they were able to cater to the crowd of individuals disillusioned by the Apple Watch.
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They listened to what their users wanted and poured all of their resources into creating an innovative and user-friendly product. Content will change as necessary, navigation will condense, and images and spacing will adjust, but the usability of the site is preserved. And with mobile conversion rates only lagging 0. It will work exactly the same across all devices, and it will even accommodate for lacking elements like Flash on some tablets. Navigation will be simpler, images will appear smaller, and your static content will remain the same. But the key difference is that it will look good on a tablet or smartphone.
The point is that transitioning to a responsive design will help build trust, increase usability, and lower bounce. All of the other elements rely on a clean format, which you can achieve with a responsive or mobile site. If your website is a versatile, user-friendly platform, your visitors will want to stick around to see what you have to say. Boost your usability by keeping runtime high, site design clear, and learnability to a maximum.
As long as you stay clear and relevant, your bounce rate will be low and your brand trust will be high. And remember to keep your site either responsive, mobile-friendly, or both. It sounds weird, right? We naturally want to give people all the information so they can make an informed decision. But in reality, this hardly ever works. Less really is more. How do you think information should be organized? How can you reduce friction from start to finish? Trying to look at your site with fresh, unbiased eyes will help you streamline navigation and reduce the headache a new user might experience.
You can also help a visitor navigate your site by directing them with internal links in your content. According to Yoast, internal linking helps Google understand your site. And as you can see in their WordPress plugin, they provide a red flag for a lack of internal links:. First of all, you need to source your material and have a good content strategy. You can expect that your competition has refined and optimized their CTAs. If you want to stack up to them, you have to include well-researched value propositions that appeal to your audience. Businesses with no CTAs are letting leads slip right through their fingers.
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